COFFEE + CREATIVES is an event series that aims to bring together the creative community to learn, be inspired and make new connections.
It’s free to attend, and everyone is welcome.
At each of the speaker series events, we’ll moderate a discussion with industry professionals focusing on a specific topic and then open the floor to Q&A.
Blake Jorgenson
Psychology of Success
Monday April 7, 2025
Whistler Conference Centre Ballroom
9AM – 12PM
In this session, Blake will dive into the art of navigating success and failure, embracing change, and mastering reinvention for the long game. Through personal stories and insights, Blake will explore how to tackle the rollercoaster of challenges and opportunities with resilience and purpose.
Blake Jorgenson
Based in Vancouver, BC, Blake Jorgenson has created still and motion work for many of North America’s leading outdoor, active, and automotive brands, including Acura, Adidas, Columbia Sports, Eddie Bauer, Honda, Mazda, Mercedes Benz, Nike, Oakley, Patagonia, RAM Trucks, Red Bull, Specialized, The North Face, and Under Armour—clients who are looking for work that has power to inspire and stop people in their tracks. Blake’s background is action photography, and for his commercial work, he believes in meticulously constructing, styling and polishing his images in ways that give them the impact and visual edge of the best spontaneous action shots. For him, this process is a true collaboration between creative and production professionals. Brainstorming, problem-solving and a blue-sky spirit of imagination and adventure are the juice that continually fuels his creative drive.
Darren Rayner
Storytelling in Motion:
Lessons from Action Sports Films to Branded Content
Wednesday April 9, 2025
Whistler Conference Centre Ballroom
9AM – 12PM
From being a co-founder of Voleurz, producing action sports films and clothing brand, to being the Head of Creative at Magnafire Media, Darren Rayner has built a career on crafting authentic, visually striking narratives. In this session, Darren will share how he blends the authenticity of action sports storytelling with the strategy of brand-focused filmmaking. Don’t miss this opportunity to hear from a creative pioneer from the Sea to Sky region who’s mastered the art of connecting with audiences through motion.
Darren Rayner
Darren Rayner is the founder of Magnafire, a creative content studio specializing in scalable video production for brands in the sports, outdoor, and adventure industries. Drawing from his experience as a filmmaker and co-founder of the grassroots brand Voleurz, Darren has built a reputation for crafting bold, impactful content that resonates across platforms.
With a passion for storytelling and a knack for turning ideas into entertainment, Darren leads Magnafire by helping brands amplify their impact through creative and authentic campaigns.
Supported By
Moderated By
Marshal Chupa
Marshal Chupa is a Canadian commercial cinematographer and photographer specializing in short-form branded and advertising content. With more than a decade of experience behind the lens, he understands the complexities of building a career in the creative industry. As the host of the SHOTLIST Podcast, Marshal connects aspiring creatives with insights from industry professionals, sharing valuable lessons and stories. Recognized as a thought leader and connector, he is expanding his influence through conversations that inspire and elevate the next generation of creative professionals building a career behind the lens.
Produced By
Jen Girardi
Jen Girardi is the founder of Alto Marketing + Management. She is a connector and leverages her strong network of brands, athletes and creatives as an Agent and Producer.
When not working, Jen can be found exploring the Coast Mountains she calls home. She is happiest when slashing pow, searching for waves or surrounded by the forest.